Rupert Murdoch's Impact on Australia's Media Landscape

Rupert Murdoch's Impact on Australia's Media Landscape

    Rupert Murdoch, once known as 'the boy publisher,' embarked on a lifelong journey to gain influence and wealth in Australia's media landscape. His ability to blend his desire for money and power has made him a global success. However, as his 70-year career nears its end, questions about his domestic legacy persist. Australia's highly concentrated media market, dominated by News Corp, has sparked calls for a Royal Commission to examine its impact on democracy. Murdoch's enduring influence on institutions and right-wing news culture remains a focal point of discussion.

    Rupert Murdoch's family has a deep-rooted history in the newspaper business, with his father, Sir Keith Murdoch, being a prominent journalist and newspaper owner. Rupert's takeover of the Adelaide News saw him employ bold headlines and sensational stories, expanding his newspaper empire across Australia and venturing into the UK market. In 1996, News Corp entered the realm of 24-hour TV journalism with Sky News Australia, known for its opinion-based programming. However, the channel has faced criticism for its polarizing content, including debates on climate science legitimacy and contentious statements regarding Indigenous recognition, contributing to a climate change skepticism narrative in Australia.

    Rupert Murdoch openly acknowledged his enjoyment of the power derived from his expanding newspaper empire during a 1967 TV interview. Murdoch's close ties with influential political figures in the US and UK are well-known, and some Australian leaders have expressed similar concerns about his influence at home. Former Prime Minister Kevin Rudd described Murdoch as a formidable force, leading a campaign for a Royal Commission into News Corp's power. However, this effort faced resistance, and Australia's current Prime Minister Anthony Albanese has not supported the proposal. While there's debate about News Corp's influence waning, experts suggest that the brand's continuity and cultural impact will persist, especially under the leadership of Murdoch's son, Lachlan.